Effective Date: [EFFECTIVE DATE] Last Updated: [DATE]

The National Foundation Quarter Horse Association (“NFQHA,” “we,” “us,” or “our“) respects your privacy. This Privacy Policy explains what information we collect through https://nfqha.dev/ (the “Site“), how we use and share it, how long we keep it, and the choices and rights you have.

This Policy applies to the Site, to member accounts and online orders, and to information you send us by email, mail, or our contact and application forms. It does not apply to third-party websites we link to.

NFQHA serves members in the United States, Europe, and elsewhere. If you are located in the European Economic Area or the United Kingdom, please read Section 9.2, which sets out the additional information and rights that apply to you.

Please read Section 6 carefully. Because NFQHA operates a breed registry, certain information — including owner names and horse records — is published on certificates and pedigree documents and is retained permanently as part of the historical record.

1. Information We Collect

1.1 Information You Provide

Category Examples
Account information Name, email address, password, mailing address, phone number
Membership information Membership type and term, member number, ranch or farm name, membership status
Order and billing information Items ordered, order history, billing and shipping address, transaction amount and date, and the last four digits and card type returned to us by our payment processors
Horse and registry information Registered and barn names, AQHA and other registry numbers, foaling date, sex, color, markings, sire and dam, breeder, and ownership and transfer history
Uploaded documents Scans or photographs of the front and back of AQHA papers, transfer paperwork, and other supporting documentation
Photographs and media Horse photos and video you submit for research, publication, or the galleries
Communications Contact form messages, research questions, emails, and phone or mail correspondence
Newsletter signup Email address and subscription preferences

We do not intentionally collect sensitive personal information such as Social Security numbers, government ID numbers, precise geolocation, biometric data, or health information. Please do not send it to us. [CONFIRM — if you collect a Tax ID or SSN for any award, prize, or vendor payment, that must be disclosed here.]

1.2 Information Collected Automatically

When you visit the Site, we and our service providers automatically collect:

  • Device and connection data — IP address, browser type and version, operating system, device type, and language settings.
  • Usage data — pages viewed, referring and exit pages, links clicked, search terms entered on the Site, and date and time of access.
  • Cookies and similar technologies — cookies required for login sessions, shopping cart contents, and checkout; caching and security cookies set by our hosting and content-delivery providers; consent cookies set by CookieYes; and, where you consent, Google Analytics and embedded YouTube cookies. See our Cookies Policy and Section 4 below.

1.3 Information from Third Parties

  • Payment processors — Stripe and PayPal provide confirmation of payment status and limited transaction details. Full card numbers are never transmitted to us.
  • Breed registries and public pedigree records — pedigree data obtained from the American Quarter Horse Association and other registries and historical records in the course of performing Research. This data primarily concerns horses, though it may include names of breeders and prior owners as recorded historically.
  • Analytics — Google Analytics 4 provides aggregate usage measurement, where you have consented to analytics cookies.
  • Other service providers — email deliverability and fraud-screening signals.

2. How We Use Information

We use the information described above to:

  • Provide the Services — perform pedigree research, calculate NFQHA percentages, issue certificates and fact sheets, process registrations, transfers, reissues, and pedigree orders, and maintain the NFQHA registry.
  • Process transactions — accept payment, send order confirmations and receipts, and deliver purchased documents.
  • Administer memberships — create and maintain accounts, verify membership status, and send renewal reminders and member communications.
  • Communicate with you — respond to inquiries, provide support, and send administrative or service notices.
  • Send newsletters and association news — where you have opted in, subject to the opt-out in Section 8.
  • Maintain the historical record — preserve permanent registry records for the breed, as described in Section 6.
  • Operate and improve the Site — troubleshoot, analyze usage, and improve content and functionality.
  • Protect NFQHA and others — detect and prevent fraud, abuse, falsified submissions, scraping, and security incidents; enforce our Terms & Conditions and NFQHA Rules.
  • Comply with law — meet tax, accounting, and other legal obligations, and respond to lawful requests.

2.1 Legal Bases (EEA/UK Visitors)

Where the GDPR or UK GDPR applies, we rely on: performance of a contract (providing memberships and Services); legitimate interests (operating and securing the Site, maintaining the registry, preventing fraud, and direct communications with members); consent (newsletter marketing, promotional use of photographs, and non-essential cookies); and legal obligation (recordkeeping and tax).

3. How We Share Information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising.

We disclose information only as follows:

  • Service providers acting on our behalf under contract, including website hosting; content delivery and security (Cloudflare); payment processing (Stripe and PayPal); consent management (CookieYes); analytics (Google Analytics); email delivery and newsletter distribution; printing and mail fulfillment; and IT support.
  • Independent third parties whose services appear on the Site. Stripe, PayPal, Google, and YouTube receive information directly from your browser when you use a payment method or load an embedded video, and process it as independent controllers under their own privacy policies rather than on our instructions.
  • Publication in registry documents and NFQHA materials, as described in Section 6.
  • At your direction, for example when you ask us to send a certificate or record to a buyer, seller, or agent.
  • Legal and safety — when required by law, subpoena, or court order, or when we reasonably believe disclosure is necessary to protect the rights, property, or safety of NFQHA, our members, or the public.
  • Business or organizational transfers — in connection with a merger, reorganization, dissolution, or transfer of the registry, in which case the registry and associated records may be transferred to a successor organization committed to preserving them.

4. Cookies and Tracking

We use cookies and similar technologies in the following categories:

  • Strictly necessary — session, login, cart, checkout, and security cookies. The Site cannot function properly without these.
  • Functional — remembering preferences such as language or previously entered form details.
  • Performance and caching — used by our caching and content-delivery providers to speed up page delivery.
  • Analytics — Google Analytics 4, used for aggregate usage measurement. Advertising and remarketing features are not enabled.
  • Embedded content — cookies set by YouTube when a video in our galleries loads.

We use CookieYes to manage consent. Where required by law, analytics and embedded-video cookies are blocked until you accept them, and you can change your choice at any time through the Cookie Settings link in the Site footer. You can also control cookies through your browser settings, though blocking strictly necessary cookies will break login and checkout. We honor Global Privacy Control (GPC) signals where required by law. Full details, including a cookie-by-cookie table, are in our Cookies Policy.

5. Data Security

We use administrative, technical, and physical safeguards appropriate to the nature of the data, including encryption in transit (HTTPS), access controls limiting registry and order data to authorized personnel, and use of a PCI-compliant payment processor. NFQHA does not store full payment card numbers.

No system is completely secure. You are responsible for keeping your account password confidential and for notifying us of any suspected compromise.

6. Registry Records, Publication, and Retention

Operating a breed registry requires permanent recordkeeping. By requesting Research, Registration, or a Transfer, you acknowledge that:

  • Registry Records are permanent. Horse records — including registered name, pedigree, NFQHA percentage, registration number, and the owner of record at the time of each registration or transfer — are maintained indefinitely as part of the historical breed record and are not deleted when you close your account, let your membership lapse, or sell the horse.
  • Certain information appears on issued documents. Owner name, horse name, registration numbers, and pedigree data appear on certificates, fact sheets, and pedigree charts, which are provided to the owner and may be presented by the owner to third parties.
  • Ownership history transfers with the horse. A subsequent owner who orders a pedigree, transfer, or reissue for the same horse will see prior recorded ownership as part of that horse’s record.
  • Member directories, show results, and published materials. [CONFIRM — state here whether NFQHA publishes a member directory, breeder listings, show results, or award recipients, and whether inclusion is opt-in or opt-out.]

Other retention periods. Order and financial records are retained as required for tax and accounting purposes (generally seven years). Account and marketing data are retained while your account is active and for a reasonable period afterward. Uploaded supporting documents such as AQHA papers are retained as part of the Registry Record to support the percentage determination. Website logs are retained for a limited period for security and troubleshooting.

7. Children’s Privacy

The Site is not directed to children, and we do not knowingly collect personal information from children under 13 in the United States, or under 16 in the European Economic Area and the United Kingdom unless a lower age applies in the relevant member state. Accounts and orders must be created by an adult; a parent or guardian must submit any information relating to a minor, including for youth memberships. If you believe a child has provided us information, contact us at [email protected] and we will delete it, except where it forms part of a permanent Registry Record.

8. Your Choices

  • Marketing email — unsubscribe using the link in any newsletter or email us. We will still send transactional messages about your orders and membership.
  • Account information — sign in at My Account to review and update your contact and billing details, or contact us for help.
  • Photographs — withdraw permission for promotional use of a submitted photo at any time; we will stop future use, though we cannot recall materials already printed or distributed.
  • Cookies — manage through your browser or our cookie controls.

9. Your Privacy Rights

Depending on where you live, you may have the right to:

  • know or access the personal information we hold about you;
  • correct inaccurate information;
  • delete your information;
  • obtain a copy in a portable format;
  • opt out of sale, sharing, or targeted advertising (we do none of these);
  • withdraw consent where processing is based on consent;
  • be free from discrimination for exercising these rights; and
  • appeal a denial of a request, where applicable law provides for appeals.

How to exercise them. Email [email protected] or write to the address in Section 12 with the subject “Privacy Request.” We will verify your identity — typically by confirming control of the email address on your account and details of a recent order — and respond within the period required by applicable law (generally 45 days, extendable where permitted). An authorized agent may submit a request with written proof of authorization.

Limits on deletion. We may decline or partially fulfill a deletion request where retention is required for legal, tax, security, or fraud-prevention purposes, or where the information forms part of a permanent Registry Record as described in Section 6. Where we cannot delete, we will explain why and delete or de-identify what we can, such as marketing preferences and account login data.

9.1 California Residents

We collect the categories of personal information identified in Section 1, which correspond to the CCPA/CPRA categories of identifiers, customer records information, commercial information, internet or network activity, and audio/visual information (photographs and video). Sources, purposes, and disclosure recipients are described in Sections 1–3. We have not sold or shared personal information for monetary or other valuable consideration, and have not sold or shared the personal information of minors under 16, in the preceding twelve months.

9.2 EEA and UK Residents

Controller. NFQHA is the controller of the personal data described in this Policy. Contact details are in Section 12. [CONFIRM — a controller established outside the EEA that offers services to individuals in the EEA must ordinarily appoint a representative under Article 27 GDPR, and separately under the UK GDPR. Name the representative(s) here once appointed, or record the basis for relying on the Article 27(2) exemption.]

Legal bases. See Section 2.1.

Your rights. In addition to the rights listed above, you have the right to object to processing based on our legitimate interests, the right to restrict processing, and the right not to be subject to decisions based solely on automated processing producing legal or similarly significant effects. We do not carry out such automated decision-making.

Withdrawing consent. Where we rely on consent — for marketing email, promotional use of photographs, and non-essential cookies — you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

International transfers. NFQHA is based in the United States, and your personal data is processed and stored there and in other countries where our service providers operate. The United States is not the subject of a general adequacy decision. Where we transfer personal data protected by the GDPR or UK GDPR, we rely on appropriate safeguards, including the European Commission’s Standard Contractual Clauses and the UK International Data Transfer Addendum, or on a certification such as the EU-U.S. Data Privacy Framework where a recipient participates in it. You may request a copy of the relevant safeguards using the contact details in Section 12.

Retention. See Section 6. Note in particular that Registry Records are retained permanently as part of the historical breed record, which limits the right to erasure in respect of those records.

Complaints. You may lodge a complaint with the supervisory authority in your country of residence, place of work, or the place of the alleged infringement. In the United Kingdom this is the Information Commissioner’s Office. We would appreciate the opportunity to address your concerns first.

10. Third-Party Links

The Site links to third-party sites and services, including maps, social media, and other registries, and embeds videos hosted on YouTube. Loading an embedded video sends your IP address and page information to YouTube even if you do not play it, which is why embedded videos are blocked until you consent where the law requires. We are not responsible for the content or privacy practices of third-party sites and services. Review their policies before providing information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date above reflects the most recent revision. Material changes will be announced on the Site or by email to Members. Continued use of the Site after the effective date constitutes acceptance.

12. Contact Us

National Foundation Quarter Horse Association Attn: Privacy PO Box 129, Levan, UT 84639 Phone: (541) 426-4403 Email: [email protected] Web: https://nfqha.dev/contact-us/